Content structure is very important for a variety of reasons. Whether you’re writing an in-depth article, creating a blog, listing a product, or fully developing a website, every part of the content should be structured perfectly, and we’re going to tell you why in this blog.
We’re devoted to helping our clients, potential clients, and viewers discover various tips and tricks that will help them progress, especially when it comes to content development, one of our strong suits. Whether you’re paying us or not, we still want you to succeed; that’s just the type of people we are (Southern raised!). Follow these important tips and ensure that each time you write new content, that the structure is precise, perfect, and you’ll have the best opportunity to rank higher on search engines and inspire your viewers to continue reading more of what you have to say.
What Is Content Structure?
Content structure is a way of giving your content its layout and is heavily used in Search Engine Optimization. Including headings, bold text, lists, and structuring them in the right way could help increase your search appearance. Take this very post for example; if you’ll notice, at the top of this page is H1, this paragraph is under H2, and just below it is H3, and so on. We’ve also included a numbered list.
What Is The Best Structure For Content?
The title of your page should be H1.
Your content heading should be H2.
The rest of your headers should be H3.
Everything else that falls below each H3 should be H4.
Include lists where possible.
Use bold/strong elements.
Reasons Why Content Structure Is Important
1. Easily Readable
Use the best content structure so that your text is easily readable. Form your content in paragraphs and separate them and the different topics or questions using headings, as it helps users understand what the content is about. Not only does it make it easily readable but it also allows your audience to find what they’re wanting to read about much easier. Who wants to read a whole blog post if they’re just looking for a specific piece of information?
2. Gain Attraction
Your blog post, press release, review, description, or whatever you’re writing will gain more attraction if it looks good. Using headings and great structure is a way to increase the appeal of what you’ve written. A nicely laid out piece of content is more susceptible to being viewed, read, referenced, and shared if it’s easily readable, search engine friendly, and people can understand it.
3. Search Engine Friendly
Having content that is search engine friendly is key to its success. If your content hasn’t been optimized for search engines, you’re doing yourself, your website, and what you’ve written a disservice. Creating search engine friendly content will increase its chances of being ranked and can be the deciding factor between whether your content is viewed or not.
When writing your content, not only do you need great structure but to go along with it, your audience needs to be able to understand it. By following our tips and writing with structure, everything is more organized and easier for your viewers to understand. Creating content that they can understand makes it easier to digest, and search engines like Google notice that first. Google has shared many times that it focuses on content and quality, as seen in Google Search Central.
Making your content structure easily readable, appealing, and creating it in a way where people understand it better makes it more shareable for your readers. Content structure is important, as it has better opportunities of being shared with others, thus increasing your potential viewer count. And, at the end of the day, without people seeing what you’ve written, what use is it?
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