How To Create The Best SEO Page Structure

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Page Structure Using Heading Tags

SEO page structure; why do we keep bringing it up? While it is believed that SEO page structure isn’t a top-ranking factor, we think highly of it for a variety of reasons. And, although we think highly of it, that doesn’t necessarily mean that it will be the deciding factor whether your page ranks well or not. With you knowing this, you may be asking why we’re so infatuated with the page’s structure and why do we continue focusing on it? We’re going to answer just that in this blog.

Structure Is Important

Page structure and the way the content is structured is a very important part of ranking, although it may not be a key factor. Here are a few reasons why we believe structure should be important to you as well, despite the fact.

  1. It makes your content easier for your audience to read.
  2. By separating content with headings and giving it good structure, people are more attracted to it and are more liking to read it.
  3. Having good structure throughout your content makes it more search engine friendly, and more likely to rank.
  4. With a solid structure, your content is more organized and your audience will be able to understand it better. Google focuses heavily on content quality.
  5. By utilizing the steps above, your page and its content becomes more shareable, which is basically free organic advertising.

What Is The Best SEO Page Structure?

There are several ways you can structure a page, like starting with the highest heading and working your way down or using higher headings on topics that have the most importance. Although we’re well aware that each page may not be perfect every time, you can use some sense of structure and attempt a routine strategy. The strategy we like to use is placing the most important information at the top of our page, so we’re not only starting with the highest heading at the top but we’re also dropping it in tiers as we continue on throughout the page.

After creating our first heading, we try and find a way to implement a list, although this may not be suitable for every page. Next, we continue to drop to a lower heading, including even more sub-headings where possible. Look below and you can see an example of how we structured this page to get an idea.

How To Create Structure

Creating structure in your page and for your content is incredibly easy. Most content creators are utilizing desktop editors or writing directly in a Content Management System (CMS), such as what we’re using, WordPress. So, to include our headings, we simply write a piece of text, highlight it, hover over it, and it gives us an option to convert it into a heading. If by chance you’re writing code, not that we think you’ll ever have to, it would look something like this:

<title>Your Title</title>
<h2>Your Heading</h2>

Not only do we focus on the structure because it helps with SEO but we’re doing it to create a quality experience for the users that view the page. We want everything to be perfectly organized, easier to read and understand. Google is all about improving the experience for the user, and they’re more likely to recommend pages to people that provide the best experience and deliver the best information based on the search query. This should be a good enough reason for you to provide the best, or at least what you feel is the best, experience for your audience.

Example Page Structure Using Headings

  • H1 Title – How To Create The Best SEO Page Structure
    • H2 – Structure Is Important
      • H3 – What Is The Best SEO Page Structure
        • H4 – How To Create Structure
        • H4 – Example Page Structure Using Headings

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